12 Most Popular Chinese Brands And Products In India
China has emerged as a global economic superpower in the past few decades. The Influence of the Chinese economic revolution is clearly visible in India with the presence of scores of Chinese brands and products in the Indian market.
With a large population and bulk manufacturing facilities across the length and breadth of the nation, China has managed to become a bulk exporter of various products including electronics, electrical equipment, toys and automobile components in India and all across the globe.
While the quality and durability of Chinese products are always questioned, the inexpensive pricing and superior features often make it the preferred choice for many customers.
We bring you some of the most popular Chinese brands and products in Indian Market.
1. Oppo (or, Guangdong OPPO Mobile Telecommunications Corp., Ltd)
From being one of the key sponsors of the Indian Cricket Team to topping the sales charts with aggressive launches and marketing campaigns, Oppo is one of the most selling smartphone brands in India today. Headquartered in Dongguan, Guangdong in China, Oppo is a subsidiary of BBK Electronics Corporation along with OnePlus, Vivo, and Xiaomi..
2. Vivo or Vivo Communication Technology Co. Ltd
Founded in in 2009, in Dongguan, China, Vivo today has its presence in over 100 countries across the globe. The brand recently (first quarter of 2020) took over Samsung as the second-largest mobile seller in India behind another Chinese giant Xiaomi. It is also a subsidiary of BBK Electronics Corporation along with OnePlus, Oppo, and Xiaomi. The brand reached every household of the country with its advertising campaigns and celebrity endorsements, notably the sponsorship of the IPL.
3. Club Factory
A fashion, beauty and lifestyle e-commerce store, Club Factory has emerged as one of the top online shopping destinations for the Indian audiences due to its affordable and attractive pricing along with a wide range of products. India accounts for nearly 40 Mn customers out of its total customer base of around 70 Mn. The brand had recently roped in Ranveer Singh and Manushree Chillar as their brand ambassadors. The brand is headquartered in Hangzhou, Zhejiang, China and is owned by Jiayun Data Technology Co. Ltd.
4. Lenovo or Lenovo Group Limited
A Chinese multinational technology company headquartered in Beijing, Lenovo is world’s largest personal computer vendor by unit sales, as of March 2019. It has a sizable presence in the Indian market in the Notebook & PCs category with its extensive range of offerings like ThinkPad, IdeaPad, Yoga and Legion.
5. Motorola Mobility
We all remember seeing those Motorola flip phones almost 10-15 years back. Motorola was one of the leading mobile phone manufacturers. While Motorola, Inc was an American company founded way back in 1928, the company split into two in 2011 with Google taking over its consumer mobile phones division – Motorola Mobility. In 2014, Lenovo acquired Motorola Mobility from Google. Hence, Motorola Mobility today stands as a Chinese brand under Lenovo.
6. Haier or Haier Group Corporation
Headquartered in Qingdao, Haier is a Chinese multinational company with a wide range of products in the home appliances and consumer electronics category which include refrigerators, ACs, washing machines, microwave, mobile phones, computers, and TVs. The company has a strong footprint in the Indian market with operations and distribution network across the country.
7. Alibaba Group
Founded by Jack Ma with his group of friends in Hangzhou, Zhejiang (China), the Alibaba Group is one of the greatest success stories of the digital era businesses and start-ups. While the group has several business interests and holdings, its B2B marketplace – Alibaba.com & Ali Express – its online retail service has become quite popular in India.
8. UC Browser (Owned by UC Web – A part of the Alibaba Group)
Owned by the Alibaba Group, UC Browser was created by its subsidiary company – UC Web. Originally launched in April 2004, UC Browser today has millions of users across the globe who use it on smartphones and desktop. It was the most popular mobile browser in India with over 50% market share until recently when it was overtaken by Google Chrome. The popularity of UC Browser can be gauged from the fact that it was the 8th most downloaded mobile app of the decade, from 2010 to 2019.
Headquartered in Shenzhen, Guangdong (China), Huawei deals in consumer elecronic and smartphones as well as manufacturing telecommunication equipment. Huawei has its operations spread in 170 countries across the globe. It is the largest manufacturer of telecommunications equipment in the world and is the second-largest manufacturer of smartphones globally behind Samsung. It’s ‘Honor’ series of smartphones was a hit in the Indian markets recently.
10. Tik Tok
Owned by ByteDance – a Beijing-based internet technology company, Tik Tok has taken the internet the world by storm in the past 2-3 years. With over a billion downloads across the globe, Tik Tok is highly popular not only in India but in several other parts of the world as well which include South Asia, Southeast Asia, the United States, Turkey and Russia. Tik Tok has over 200 Million users in India.
11. One Plus or One Plus Technology (Shenzhen) Co., Ltd
Another subsidiary of BBK Electronics along with Vivo, Oppo and Xiaomi, One Plus has been able to capture the premium smartphones market more successfully than any other Chinese brands. Founded in December 2013 in Shenzhen, Guangdong, One Plus has come up with a series of its devices in the past 6 years including starting with the One Plus One till the launch of One Plus 8 & One Plus 8 Pro recently.
It was the top premium smartphone maker in Indian market in 2019 with 33% market share leaving Samsung (26%) and Apple (25%) behind.
Headquartered in Beijing, Xiaomi is one of the largest investors, manufacturers and sellers of smartphones in the world. It is the 4th largest smartphone manufacturer in the world. Besides smartphones, Xiaomi also invests and makes mobile apps, laptops, bags, earphones, shoes and fitness bands.
While Xiaomi is China’s largest smartphone company since 2014, it also leads the smartphone industry in India with almost 28% market share at the beginning of 2020. India happens to be a larger market for the brand than China itself. Xiaomi’s Redmi series of smartphone with its competitive features and pricing took the Indian smartphone market by storm recently.
Besides these popular brands & apps, a large number of other Chinese Mobile apps have a large subscriber base of Indian users.
Some of the most popular chinese apps in India include:
– Bigo Live
– Vigo Video
– Clash Of Kings
Besides, India also imports large quantities of several other products from China that include Toys, Automobile components and electrical / electronic equipment.