Evolution Gaming launch Bollywood Blackjack

The online gambling industry is being subject to increased cultural representation, which can be seen in some of the latest game creations by Evolution Gaming. The game development company is one of the most celebrated across the world and supplies a vast number of leading online casinos with live dealer games. And now they’re delivering games that appeal to specific populations through cultural representation, such as the new Bollywood Blackjack game.

 Cultural representation is exactly how it sounds. It is when people from other cultures are represented appropriately within media. There has been a growing demand for cultural representation in the film industry with fewer all-white or predominantly-white casts. One of the hottest topics in this area is if the next James Bond actor should be black – or a black female. 

And now, the same conversations are growing in the gambling industry. Some game developers have already started making moves by using characters, narratives and people (as dealers) from an array of backgrounds. Let’s take a look at some examples. 

Cultural representation in the gambling industry

 Hindi Roulette was one of the first Evolution Gaming creations that showed signs of increased cultural representation. The game worked in the same way as any other roulette game – with European rules rather than US rules – but the live dealer is of Indian origin and speaks in Hindi rather than English.

 There have also been online blackjack variations that pay homage to the Bollywood legacy, including the new Bollywood Blackjack game from Evolution Gaming. This game also uses a dealer of Indian heritage who speaks Hindi instead of English throughout the game. There are other instances of cultural representation being injected into casino games away from India. You can now play roulette games based on specific locations, such as Rio Roulette or Budapest Roulette.  

 Why is cultural representation important in casinos?

 Cultural representation is important within online casino games because it makes punters feel more connected and included. And because live dealers are working a job, it ensures that people from across cultures and backgrounds get employed by the same company, and therefore safeguards against potential employment discrimination. It could even become a tool to help people who are learning a new language – if they enjoy casino games, of course.

 Moreover, by making culturally represented games, the casino can simultaneously attract more members and players, making the casino more profitable. Someone who is originally from India and speaks Hindi as a first language may be more open to playing blackjack if they know they will be playing against a dealer that speaks their mother tongue. They may be less confident and less inclined to play against a dealer who speaks English. This may be even more true among new casino players who are just getting to grips with the rules.

You might also like
 
buy metronidazole online