How You Can Rank A Video on The Top Of YouTube Search Results?

   


YouTube is the second-largest media, as everyone knows! If your content ranks on YouTube search Results, then definitely your content will have thousands of likes and views. However, ranking on YouTube Search results is a hectic and complicated one. So, How can we rank our videos on the top of YouTube search results?

   

If you are wondering how to rank a video on YouTube, this article is for you. In order to get more traffic from YouTube, your video must be ranked on the first page of YouTube search results. So, let’s begin with understanding what exactly happens when someone searches for something on YouTube.

The WorkFlow

  • When someone types “YouTube” in the search bar, it shows the list of suggested keywords that include the most searched terms by its users. These keywords are called Suggested Keywords.
  • When someone clicks on any keyword, it redirects them to another page where they can see all the related videos. This page is known as the Related Videos Page. The number of times a video has been viewed or liked is also shown beside each video.

Things to Concentrate on Videos to Rank on YouTube Search Result

Now, if you want to rank your video on the first page of YouTube search results, you need to make some changes to your video. Let’s discuss these changes in detail.

  • Title: Title plays an essential role in getting your video to appear on the first page of YouTube. It helps people understand what your video is about. Also, the title must contain keywords.
  • Description: The description is very similar to the title but contains fewer words than the title. The description should not exceed 160 characters.
  • Tags: Tags are used to categorize your video. They help people find your video easily. For example, if you upload a football video, you may tag it as “football” or “soccer.”
  • Category: The category is the most crucial factor while uploading a video. Categories are used to group your videos into different categories.
  • Views & Likes: These two factors play an essential role in determining whether your video appears on the first page of YouTube search results or not.
  • Duration: Duration refers to the length of your video. Longer duration means better chances of appearing on the first page of YouTube search results.
  • Quality: Quality refers to the resolution of your video. Higher quality videos are more likely to appear on the first pages of YouTube search results. But don’t go for high-quality videos just because they rank higher.
  • Language: Language refers to the language of your video. People prefer watching videos in their own languages so that they feel comfortable.

6 YouTube-SEO tips to rank higher in search

YouTube SEO is about getting more views, likes, comments, and shares on your videos. You can do this through a combination of great content, an effective social media presence, and strong keywords. If you’re looking to increase your YouTube engagement, here are eight ways to boost your SEO and video strategy. On Google Search:

1) Use Views That Boost Your CTR From Keywords

While in most cases having more views does not necessarily mean a better ranking, there are some very specific type of views that YouTube uses as a metric to decide the ranking of videos on YouTube and Google search. These views are the views coming from YouTube search itself, and they analize which videos the users click from the results, which one they watch as last, and how long they watch it.

These metrics go by the name of CTR and Last-click and they tell YouTube what users really want to see and the algorithm ranks the video accordingly. While you can try to boost your videos a bit manually to improve the ranking, the easiest solution is to buy views that rank your YouTube video. These views are designed specifically with the purpose of boosting your CTR, make your video to be the Last Click and as a result, dramatically increase your video’s rank on the search results.

2) Choose Your Keywords Sensibly 

If you’re looking to rank on YouTube, keyword optimization is vital. YouTube indexes all uploaded files and associates them with searches. You must enter keywords in specific fields during the upload process to get your video ranked. Knowing which keywords to use will attract more viewers. Keywords must be relevant to the video content and appear in the most visible part of the description. However, if you don’t use keywords, you could end up hurting your rankings.

Nowadays, SERPs results are becoming competitive, which means all the new competitors are fighting for first place like it’s 1:trillion’s of new content that race for first place. So to make your content unique and stand out from that crowd, you must choose your keywords wisely.

   

Another crucial component of YouTube SEO is keyword research. Keyword research is the process of identifying topics and search terms related to your video content. This helps users find your video and increases your ranking on Google. When people search for a particular keyword, your video will rank higher on Google, increasing your YouTube ranking. It also improves your rankings on other search engines. If your video is featured in Google’s search results, it will be indexed by Google right away. Go for keyword research, and you can go for the keyword with high volume with less competition. Use PPC or SEO keyword research tools.

Using the tools available for keyword research is essential to YouTube SEO. Using keyword research tools can provide you with lists of ideas for content that will appeal to viewers. Keyword research tools are free and helpful in finding keywords for your videos. You can also use YouTube’s search bar to find relevant keywords for your video. After generating your keyword list, you can use those keywords in your content.

3) Keywords in Titles

The video’s title should contain your targeted keyword or at least a few variations. The title is an essential element of the search process and should be as close to the user’s search terms as possible. You can also use your keyword several times, repeating it three or four times in the title. This will keep viewers reading your description and remind them of the main point of your video.

Searching for something specific is the main reason why someone will visit YouTube. When searching for something, you must focus on what your target audience wants to see. Use that keyword in the title, tags, and description if you’re trying to get your video ranked higher for a particular keyword. Also, remember that the type of video you upload matters. A product review might not work well for a music channel, but it could be perfect for a gaming channel. And, it’s always helpful to think about why you want to create a video in the first place. Are you creating a video because you want to share an experience? Or, maybe you want to provide tips and tricks for a particular topic. Whatever the reason, consider the type of content you’re creating before uploading. Some sites rank higher because they have a larger audience, while others rank higher because they have more content or links.

4) Personalize your thumbnail

Your thumbnail image plays a big role in how your video appears when someone searches for videos on YouTube. Thumbnail images are displayed next to each video in the search results. They are usually between 1280×720. These dimensions ensure that the thumbnail image is large enough to communicate correctly without being too small. However, there is no hard-and-fast rule for this size. In fact, some websites recommend using thumbnails that are much smaller than 1280×720. But, make sure that your thumbnail isn’t blurry or pixelated.

Your thumbnail image should include information about your video. Include the name of your channel, your username, and the date and time of your video. Ensure the thumbnail image is unique from all other videos on your channel. It doesn’t need to be fancy; just make sure it stands out. If you don’t like the default thumbnail provided by YouTube, you can edit it yourself. Just click the gear icon in the screen’s upper right corner. Then select “Thumbnail” under “Video Settings.” From here, you’ll be able to customize your thumbnail.

5) Optimizing your video description

Using keywords in the video description is another way to rank your video in the top YouTube search results. You can include keywords in the video’s title, but remember that the YouTube algorithm only displays the first three lines of the description. Your primary keyword should also appear in the file name, increasing its visibility in the suggested video sidebar and resulting in more views.

The video description is the second most important part of YouTube SEO. The title should contain six to eight keywords related to the content of the video. The keywords in the title should be related to the keyword and should be placed near the start. While the title can have up to 100 characters, it is often shortened to 70 characters in the search results. Ideally, a video description should be 5000 characters long.

While your title and description are the most critical parts of your YouTube channel, the tags are often overlooked opportunities for keywords. The tags, like the title, feel like a quick fix. The first tag should be the exact keyword you’re targeting, and the second tag should be a combination of broad and focused keywords. Be sure to avoid overusing tags, though, as this will only confuse search engines.

6) Include CC and Subtitles

Add subtitles to your video, especially if you’re dealing with multiple languages. This helps people who use closed captioning services such as Google Chrome or Apple TV understand your video better. Adding subtitles to your video makes it easier for people to find your video through YouTube search. This is the final step in optimizing your video for YouTube search.

Conclusion

If you are new to YouTube marketing, I would recommend starting with the basics. Start creating content that’s useful and shareable. Engage with your audience and listen to their feedback. Optimize your content so that it ranks high in search engine results. Use social media platforms to promote your content. And finally, use paid advertising to target specific demographics. But that’s not all! There are many ways to optimize your YouTube videos for maximum exposure. We hope this article is knowledge for budding YouTubers!

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