Instagram is one of the fastest-growing platforms on the market of social media. From fortune 500 companies to small startups, everyone has an Instagram account to demonstrate their products and services. It’s a platform where the user has to organically gain followers, form a bond with them and engage them with content specific to that user’s creation. With the several unique features offered by Instagram, it is not difficult to produce good-looking images and videos that meet the aesthetic purposes of the user.
Instagram Algorithm
A user cannot be successful at promoting their work with the help of Instagram if their work is not getting noticed, it is important to grow and get Instagram followers. To gain these followers, the user’s work needs to be available for viewing and that depends on the algorithm of Instagram. The algorithm decides if or when a certain user’s content will pop up in the explore feed or the search results of another Instagram user. This algorithm is evolving and Instagram makes sure that its development aims for a better experience for the users.
In 2021, save is the new like on Instagram. The algorithm combs through the abundance of content available on the app and based on the user’s past behaviour decides which content shows up on their feed. The organic reach of an influencer’s content is very much dependent on this algorithm. Hence, to get Instagram followers influencers must create content that will not only gain likes but also saves. The recent algorithm change also looks at the relationship between the influencer of their followers, if they have good engagement, the algorithm will recognise that.
How to get Instagram followers?
It is essential to get Instagram followers to grow one’s presence on social media and create unique experiences for their audience. Often it can be hard to catch the attention of viewers due to fierce competition and the ever-evolving Instagram algorithm. Hence, here are some tips on how to keep your Instagram easy to find and get Instagram followers.
- Optimizing one’s account is crucial. Consider the homepage or the profile page a resume of your brand on Instagram. When people find an influencer’s profile, most of the information they’ll gather about that person is from the bio. The link in the bio will also be majorly responsible for driving traffic to one’s website. A well-updated profile builds trust and curiosity among the audience. It is also important to keep the username as friendly as possible so followers can remember it more easily and the content is suggested to more people.
- Consistent timing is key when targeting a certain set of audiences. One might get more followers in the beginning but that doesn’t mean it’s a good idea for your followers to forget about your account. Statistically, most people log into their Instagram account from 12 pm to 6 pm, hence it is a good idea to be consistent with engaging posts that are getting uploaded between that time frame to get Instagram followers.
- Create relevant content. Creating content is a full-time job and it can get hectic, at the same time, engagement between the influencer and their Instagram followers is important. Creating good quality content that is relevant to the follower’s needs are important to get Instagram followers. This also builds trust between the followers and the influencer so during sponsored content, the audience can trust one’s word.
- Making use of the various features provided by Instagram like IGTV, reels, stories, polls and Instagram Live is important to maintain engagement and interest around your Instagram account. Another important part of this is using hashtags correctly. Hashtags are one of the fastest ways one can showcase their content and get Instagram followers organically. Hence it is important to not use hashtags that are too overcrowded.
- Advertising is another key component when it comes to growing one’s Instagram following. If you have a website, YouTube account, blog, it is a good idea to provide the link to your Instagram on every platform so that the interested audience can contribute to the Instagram following.
Another way and perhaps the easiest way to get Instagram followers is by getting some help from apps and websites that understand the Instagram algorithm and organically work on increasing one’s purchased the Instagram following. Instagram growth services can make it a lot easier to grow and establish one’s business on Instagram. It is important to make sure that followers getting sent your way are going to engage with your account. The number alone doesn’t mean a lot on Instagram, engagement is important.
These services work by asking your Instagram account name and giving a boost to it by sending real followers to your account. Making it easier for startups and small business owners to stand up on their own feet on Instagram. This is an easy yet organic way to get Instagram followers. Services like these make it their responsibility to provide a user with engagement and they work on Instagram’s algorithm as well. Hence, more people come across one’s Instagram account and more followers follow.
It is also important to get Instagram followers for those who look forward to making money with social media, precisely Instagram. When an influencer has a high number of followers, brands notice that and offer sponsorships to such users. A loyal and engaged audience will check out the advertised products and the user might profit off of the affiliate links provided. Similarly, Instagram pays influencers too when they bring high traffic to their app.
Instagram is a very creative app where one can truly express themselves in a variety of ways and connect with that audience that feels passionate about the same causes. Along with promoting businesses, this can also help promote humanitarian ideas when the world faces a crisis. Often times influencers can get their followers to donate to such causes and help out a lot of people. This is part of the reason why Instagram is so unique and has more than a billion users.