15 Interesting Facts About Instagram You Should Know About

“Instagram” has become an instantly recognizable name since its release in 2010. People have been spending a lot of time on social media platform. And if you used it well, it is indeed very informative. There are people who post, and then there are people who have accounts but do not post (I am one of those people). Whether you post or not, you sure open the app several times a day. At least, statistics say so. Keep on reading as we list 15 interesting facts about Instagram you should know about.


Also read: 15 Most Interesting Facts About Twitter You Should Know

1. Monthly active users

The total number of monthly active Instagram users has surpassed 2 billion people (as of Dec 2021). Most users spent the time utilizing its features like reels, stories, photos, and video sharing.

2. Co-founded by Kevin Systrom and Mike Krieger 

Instagram was co-founded by Michel Krieger, a Brazilian-American entrepreneur and software engineer along with Kevin Systrom, an American computer programmer and entrepreneur in 2010.

3. Worth over $100 Billion

Instagram has been estimated to be worth over $100 billion in 2018 by Bloomberg if it was a standalone company.

4. Most shared food on IG

People love to post food on their Instagram accounts. The most shared food item on Instagram is Pizza.

5. Number of IG users in India

Instagram is quite famous in India which goes without saying. Do you know how many people use IG in India? Around 230 Million.

6. Hashtags

One of the things that Instagrammers love to include in their posts are hashtags. The most used hashtags on Instagram are #love – which has been used 1.835+ Bn times, #instagood – used 1.150 Bn times, #fashion – used 812.7 Mn times, #photooftheday – used 797.3 Mn times, #beautiful – used 661 Mn times and the list goes on.

7. Most followed person

As of May 2022, Christiano Ronaldo is the most followed person on Instagram with 441 million followers. However, Instagram’s official account is the most followed Instagram handle with 505 Mn Followers

8. Majority of IG users

The majority of Instagram users are between the age of 25 and 35 years.

9. The most popular post on Instagram

You probably know this by now because it has been publicized so much. The most popular post on Instagram is the photo of an egg. It had 55.9 million likes on the platform.


View this post on Instagram


A post shared by Egg Gang 🌎 (@world_record_egg)

10. Launch of the video function on Instagram

The popularity and reach of the social media platform can be understood through this example. When the video feature rolled out on Instagram in 2013, 5 million videos were uploaded in the first 24 hours.

11. Burbn

“Burbn” was the initial name for Instagram. But it was changed to Instagram before it was launched.

12. Number of users on the first day

Instagram gained 25,000 users on 6th October 2010, the day it was released.

13. Etymology of the name

One of the most interesting facts about Instagram is that of the etymology of the name “Instagram”. It comes from mashing two words, “Instant camera” and “Telegram”. Interesting, huh?

14. Instagram is owned by Facebook (Or should I call it Meta)

In April 2012, the world was in for a surprise when Facebook Inc. announced that it bought Instagram for approximately US$1 billion in cash and stock.

15. First post

The first and oldest post on Instagram is a photo of South Beach Harbor posted by co-founder Mike Krieger on July 16, 2010.


View this post on Instagram


A post shared by Mike Krieger (@mikeyk)

This was our list of 15 interesting facts about Instagram you should know about. Thanks for reading this far.

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