SEO or as we call it Search Engine Optimization is a diversified form of Digital Marketing. It is a dynamic process that enables various websites to stand out based on search results. Sounds a bit complicated? Worry not, in this blog post we will be covering all the steps required to complete the SEO checklist.
Before that, I would like you to know what is the basic purpose of SEO and why it is used so much in today’s world. You see, in today’s times, the internet is used by almost every person in the world. This makes it easier for people to connect with one another quickly and hassle-free.
With this being one of the most crucial facts, digital marketing got immense hype. No matter in which corner of the country you are, if you have a stable internet connection and a device, you’re all set to surf the wide web.
Talking about its purpose, SEO is used by almost every business, irrespective of the industry it belongs to. It helps every business owner to get more leads and customers by ranking its website on top of the search results.
Now that we are aware of the purpose of SEO, we’re now all set to learn more about the SEO checklist. I assure you, after going through this blog post, you will leave as a PRO in SEO.
However, to have that quality knowledge on it, we would recommend you not to skip the guided steps mentioned below and stay with us till the very end of this article. Let’s begin!
How search engines work
The main agenda of any search engine, such as Google, is to help show relevant results based on search. Such results are generated with the help of algorithms that enable different search engines to show the required output based on the command inputted.
Despite the algorithm getting renewed daily by the search engines, there are multiple ways to assess a respective website. To enable ranking in Google, there are three factors you should consider incorporating into your site to make it SEO friendly.
The concept of expertise, authoritativeness, and trustworthiness also known as “EAT”, are the main elements to be considered.
Attract Traffic
Make sure that your website is always the talk on every platform. To drive traffic to your site, you can always mention the backlink of your site to any post that will drive the audience to your website. Otherwise, you can also use various social media platforms, post several URLs about your post on various websites or promote your brand via reviews.
Note, there are various other short-cut ways to drive traffic to your site, such as paying organizations to buy different URLs for your benefit. I suggest not doing so as such practices are not supported via Google ranking.
Upgrade Website
Always make sure your website is always updated. This is because of the niche or industry you will choose for your business, there are already several other existing competitors for you in that particular field. Therefore, to help your site or post rank better, keep updating your posts.
For this, Google needs to understand and approve of your business. You can always choose Google My Business for this to make your profile stand out. Such a factor will help you develop trust and interact with your targeted audience through the means of Google Maps and Search.
Search-friendly
To make your website appear in the best search ranking, you need to gain the trust of Google as a trustworthy site. For this, follow the below-mentioned steps:
- Relevant search results
For any search engine to show your website first, make sure your content is crystal clear and relevant to its topic. Clarity is important to ensure Google that your post or website is the one it should suggest to its user.
- Device friendly
Make sure that your website is mobile-friendly. This is important for your website to appear on the top search results.
- Loading time
To stand out in the Google ranking, make sure your website gets loaded within 3 seconds at the max. The lesser time your site takes to load on a device, the better the importance your website gets by Google ranking.