As you may know, Instagram just reached an amazing 400 million users. But a lot of businesses still don’t know how useful the social media site can be for marketing. We’re going to talk about ways to get more people to interact with your Instagram profile. You can either get more likes, comments, and shares the natural way, or you can get Instagram comments to get seen by the algorithm. Let us learn more about what you can do which helps to tell the power of Instagram likes.
Are Instagram “likes” still necessary?
Straightforwardly, yes! Instagram likes are significant. As a result, Instagram’s algorithm gives more weight to accounts that get more engagement. So, if you get more likes and comments, more people will see your posts. Others won’t be able to see your hidden Instagram likes in your feed, but the algorithm still works the same way it always has.
Here are seven tips to help you market on Instagram.
Social media sites are keeping us busy. According to new research, the average Facebook user now spends 46 minutes a day on the site. It’s no surprise that most businesses need to use social media marketing these days. But how many businesses are using Instagram to its fullest? When used correctly, it’s a great way to get people to know about your brand and visit your business website. These seven tips will help you use its full power.
How to Start on Instagram
When you create your Instagram account, you should include the URL of your main website. This is because your username will link to your profile page, where it will be shown prominently. Also, pick an Instagram name that is as close as possible to the name of your business. This way, people will be able to easily find your brand on all social media sites and also get Instagram likes.
Build up your Instagram following.
If no one follows you on Instagram, no one will see your posts! Use the free tools to look through your emails and Facebook to find fans who may already be on Instagram when you first start. You might also want to use one of the Instagram growth tools that are available to help you get more people to follow you online. If you already have some fans, you can make your first post. It can be either a picture or a 10-second video about your business or product.
Add hashtags to your posts to get the word out.
You need to find ways to stand out on Instagram, where about 55 million posts are made every day. Putting hashtags in the description is one of the best ways to get your message across. That way, people who are looking for those hashtags will also find your posts.
So make sure you know what keywords to use for the features of your product and look for what other people in your field are using. Say you sell designer clothes. You might use the hashtags “dresses” and “luxury” on your posts. Also, think about the time of year. Use popular holiday keywords around Christmas, or take part in events that are related to your business, like a national day for your product or a big international conference.
Use your Instagram posts in more places. When you post something on Instagram, you can choose to have it shared automatically on your linked Facebook and Twitter accounts as well. This means that very quickly, your visibility can skyrocket, bringing even more people to your website and getting the word out about your brand or product.
Try to persuade your influencers!
Connecting your business or product with an influencer is a smart way to build your Instagram page. People who buy from you should be able to relate to or trust this person and help to get the Instagram likes on your post.
One way to do this is through sponsored posts or webinars, which can help you reach new people you might not have been able to reach otherwise. A webinar co-hosted with a leader in your field can help you reach more people and improve your reputation, which is very important.
Grow your relationships
You can connect with your customers on Instagram, but you need to know exactly who they are and what they want before you apply. If you know what your ideal customers want, make sure you give it to them. Share things that will interest or help them and talk to them in a way that they can understand. Give people a reason to follow and interact with your business and brand by making them well-known and friendly.
Also, it’s important to always be the same. Don’t go on and off of Instagram, and make sure that the way you talk and the things you post sound and look like they come from the same brand. Keep posting every day or every week if you want to build trust and keep your fans interested.
It’s all about compliments.
There are now more people on Instagram than on Twitter. In other words, your followers are more likely to see your image posts than their tweets, say, on their way to a meeting which tells about the power of Instagram likes.
Since you already know this, why not use it to your advantage and mention it? Make your fans feel like they are important to you; it will make them smile on their way to work.
Find what functions well for you.
Some rules about how to use social media well apply to all users and all platforms, but only you can tell what your Instagram customers want and will interact with.
Don’t be afraid to change your posts and the amount of content you post until you find a good balance. Then stick to it, and use these seven tips to get the most out of Instagram marketing and help your business. Connect with us and collect benefits.