Everyone Should Celebrate Diwali With Their Family & This Schmitten Ad Gives You The Message Spot On

Diwali in our country is not just a festival and an ancient tradition but much more than that. Throughout the years, Diwali has been a festival to celebrate, rejoice, have fun and more importantly a time when you set aside all work, travel plans, and other errands to spend time with your family and loved ones.

But is celebrating Diwali with your parents and family enough?

Schmitten Luxury chocolate’s #AadhiAadhiDiwali ad touches an often ignored aspect of Diwali – Celebrating Diwali with your partner’s family you have now become an integral part of.

Watch this ad with a beautiful message for you this Diwali here:

This beautiful initiative by Schmitten Chocolates wants people to accept themselves as a member of their partner’s family, and create new memories with them as if they were your own family. Schmitten believes in bringing you closer to every part of your family, which makes every occasion more memorable.

Earlier, Schmitten had come up with the lovely concept of “Ek Rakhi Aur'” during Raksha Bandhan urging sisters to tie not one but two rakhis to their brothers. The second rakhi would be a promise of respect, where the brother supports the sister in her quest to live her life on her own terms

Both these videos were created by creative agency ADK Fortune for Schmitten Moments – a gifting pack with an assortment of Schmitten Luxury chocolates and Hoppits Chocolate bars. The brand believes in not only sharing sweetness but also sharing memories, thereby making every moment memorable. Schmitten believes that these wonderful moments last a lifetime – a thought summarized by its brand tagline “Moments Make Memories”.

All we would say is great concepts and Diwali would definitely be even more memorable if celebrated with your partner’s family as well.

Happy Diwali!

Campaign Credits:

Client: Schmitten Chocolates
Jayesh Desai, Founder and Chairman of Rajhans (Desai-Jain) Group
Rishabh Verma, Marketing Head
Brand Team: Srishti Jain & Archit Goel
Agency: ADK-Fortune Communications Pvt. Ltd.
Akashneel Dasgupta – National Creative Director
Creative Team – Ravi Mishra, Shyam Nair, Ritesh Narang & Sanjana Pearl Sen Choudhury
Account Management – Shruti Negi, Mukul Angral & Asmita Goswami
Digital Team – Tarun Joshi, Prateek Vishwakarma, Deepak Singh, Ayushi Sareen
Director: Puneet Prakash
Executive Producer: Anand Wagle & Gautam Vaze
Production House: Full Circle
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